Advisor Basics

Questions to Ask a Financial Advisor

Twelve direct questions, organized by what each one is actually trying to uncover.

Pladsy Editorial TeamJun 29, 20264 min read
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Key takeaways

  • Questions about credentials and standards reveal how the advisor is regulated.
  • Questions about fees should get you to a specific dollar figure, not just a percentage.
  • Questions about fit help confirm the advisor actually works with people like you.
  • None of these questions should make a good advisor uncomfortable.

The right questions, asked early, tell you more about an advisor than any brochure or website. Here's a working list, organized by what each one is actually trying to uncover.

About credentials and standards

  • Are you a fiduciary at all times when advising me, or only in certain situations?
  • What credentials do you hold, and what did it take to earn them?
  • Have you ever had a complaint or disciplinary action filed against you?

About fees

  • How exactly do you get paid — by me, by commission, or both?
  • What would my all-in cost look like this year, in dollars?
  • Are there any additional fees beyond your own — fund expenses, custodial fees, trading costs?

About services and fit

  • What kind of client do you typically work with, and does that match my situation?
  • What's included in our relationship, and what would cost extra?
  • How do you coordinate with my accountant or attorney, if at all?

About the working relationship

  • How often will we talk, and through what channels?
  • What happens if I want to make a change you disagree with?
  • What would our first six months together actually look like?

A useful signal

None of these questions should make a good advisor uncomfortable. If one does, that's information too.

This article is for general education only and isn't personalized investment, tax, or legal advice. Talk with a qualified professional about your specific situation.

Next steps

  • Pick three questions from each section below before your next advisor call.
  • Write down the answers so you can compare advisors side by side.

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